Papers and Presentations

Brian Fine’s leadership in the market research industry includes presenting at industry conferences and setting quality standards. The following is a list of papers Brian has presented since 2006, including award winning papers in 2013 and 2006:

  • AMSRS 2016: “Digital disruption and the future of data collection” with Dr Con Menictas
  • AMSRS 2015: “Can Brand Equity Predict Market Share? Moving from SFAT to MFAT Preference Elicitation Methods” with Dr Con Menictas
  • AMSRS 2014: “Harnessing Big Data with Strategic Precision in the Qantas Community: Big Data Segmentation” with Dr Con Menictas
  • MRMW 2014 (Chicago): “The who, when, where and how of smartphone research - a USA perspective, with international benchmarks” with Dr Con Menictas
  • MRMW 2014 (Singapore): “Deliberating the efficiency of desktop versus mobile research: a pan-Asian perspective” with Dr Con Menictas
  • AMSRS 2013: “Text Mining Provides the Best of All Worlds” with Dr Con Menictas, Vaughan Chandler, Nigel McCook – voted Best Paper
  • AMSRS 2013: “Driving Qantas’s Loyalty Program Effectiveness by Fusing Stated Preference and Revealed Preference Data” (about RFM and Choice Modelling) with Dr Con Menictas, Vaughan Chandler, Nigel McCook
  • AMSRS 2012: “The Who, When, Where and How of Smartphone Research” with Con Menictas, Wale Omiyale, Monica Gessner
  • AMSRS 2011: “End-to-End Online: Well Recruited, Well Managed, Well Analysed: The Cornerstones of Our Profession” (Assessing Flat-Lining Response Style Bias in Online Research) with Con Menictas, Paul Wang
  • AMSRS 2009: “When the real world problem is extremely complex, how do we overcome excessive cognitive load when mirroring intensive and intricate information conditions in research?” (paper on online research analysis) with Con Menictas, Damien Bray, Paul Wang – voted Best Paper
  • ESOMAR 2009 (Chicago): “'The sourcing challenge - Remedying the differences due to multiple online panel sources” with Con Menictas, Paul Wang
  • ESOMAR 2007 (Orlando): “The superiority of panel research: a fast food choice modeling case study using online panel research” with Con Menictas, Edward Wei
  • AMSRS 2007: “Panel Differences: understanding research analyses implications of people who belong to multiple on-line panels” with Con Menictas, Paul Wang
  • ESOMAR 2006 (Barcelona): “Attitudinal differences: Comparing people who belong to multiple vs. single panels” with Con Menictas, Dimitrios Casdas – nominated for Best Paper