Monica Gessner

Research Director

Monica Gessner brings over 20 years’ experience in marketing and market research. Monica has been working with Brian at AOR since 2011.

Monica’s credentials include:

  • Multi-market experience, across Australia and internationally (US and Europe).
  • Working on both client side and agency side, in both syndicated and bespoke research (both qualitative and quantitative). Previous companies include The Clorox Company, A.C. Nielsen and Roy Morgan Research.
  • Project work across multiple industries including Government, Media, FMCG, Retail, Alcohol, Banking and Non-Profit.
  • MBA from the Kellogg School of Management in Management Strategy, Organisational Behaviour and Marketing.
  • BSc from Brown University in Applied Mathematics-Economics.
  • Full member AMSRS

Monica has experience across all aspects of consumer research, including:

  • Customer satisfaction
  • Brand health measurement and tracking
  • Usage and awareness tracking
  • Advertising effectiveness measurement and tracking
  • Choice modelling
  • Various types of qualitative research