Case Study: Media Impact

PROVING IMPACT OF OUTDOOR MEDIA OPTIONS TO INCREASE CAMPAIGN EFFECTIVENESS

The Situation
An innovative media provider wanted to prove the impact of its outdoor advertising displays – both normal static displays and the newer digital displays.

Our Approach
AOR worked with the client to develop a tightly managed test of multiple advertising campaigns over three similar demographic catchment areas, and tight sample matching and screening for opportunity to see.

The Result
The test demonstrated the relative uplifts achieved for any advertising over no advertising, and digital displays over normal static displays, providing the client with powerful evidence to use in promoting its media options.