Case Studies

The following are some example case studies of work we have completed for our clients.

  • Advertising Effectiveness: Gauging campaign effectiveness by media type
  • Brand Awareness and Positioning: Guiding communications strategies with the local community
  • Brand Equity and Positioning: Understanding drivers of brand equity to drive future communications strategies
  • Choice Modelling: Identifying the priority features and pricing sensitivity of customer services
  • Customer Satisfaction: Measuring satisfaction with services at a ‘whole-of-government’ level
  • Market Assessment: Identifying product and market growth opportunities of a new product extension
  • Media Impact: Proving impact of outdoor media options to increase campaign effectiveness

Please use the menu at the left to access detail about each case study.