LOOKING FOR A TRUSTED RESEARCH PARTNER?
Who Are We?
Australia Online Research (AOR) is a full service strategic research consultancy with a focus on designing best practice market research in order to provide strategic guidance and focus.
Founded by its CEO Brian Fine, a leader and innovator in the market research industry, AOR was first conceived out of a desire to fill a quality gap in the rapidly growing market of online research. AOR has built upon this initial mission, to become a strategic partner with its clients across a number of industries, providing multi-faceted and mixed methodology research solutions designed to meet each client’s specific needs and budget.
Delivering Best Quality Online and Hybrid Research
Today, online research is the dominant quantitative methodology in Australia, but ‘good’ representative and valid online research is not easy to achieve. AOR has extensive experience and IP in ensuring clients optimise the online component and, where necessary, supplement it with other methodologies.
AOR, wherever possible, links its online research to the Australian Census, utilising weighting to Census behaviour measures and socio-geographic weighting through geoTribesTM
. This provides more effective weighting than only standard age/gender within state quotas and weights.
Our core research team is complimented by a selection of ‘best in class’ fieldwork and specialist partners, accessed on a project-specific basis to provide the best and most appropriate research solution to address our clients’ needs. Methodologies we use include online, CATI, face-to-face and qualitative research techniques.
AOR offers its experience and expertise in the following areas:
- Customer satisfaction
- Brand equity and health
- Product and pricing
- Positioning and segmentation
- Market dynamics
Please see ‘Our Services’ for a more comprehensive list of our Strategic Services and the Methodologies we use.